Hoygi Niacinamide Brightening Face Serum – Anti-Wrinkle 30ml

Meet your new daily glow-getter. The Hoygi Niacinamide Brightening Face Serum is a powerful 30ml concentrated formula designed to visibly brighten, firm, and smooth your complexion — all in one lightweight, fast-absorbing serum. Packed with skin-loving ingredients like Niacinamide, Arbutin, and Collagen, it works hard to fade dark spots, refine pores, and keep your skin deeply hydrated every single day.

Made in China.

⚠️ FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Why You'll Love It

• Brightens Uneven Skin Tone — Niacinamide and Arbutin team up to visibly reduce hyperpigmentation, dark spots, and dullness for a more luminous, even complexion.
• Smooths Fine Lines & Wrinkles — Collagen-infused formula helps plump and firm skin, minimizing the appearance of fine lines and promoting a youthful, healthy-looking surface.
• Deep Moisturization — Maintains your skin's moisture balance throughout the day without feeling heavy or greasy.
• Oil Control & Pore Refining — Helps regulate excess sebum and visibly tighten the look of pores for a smoother, matte-friendly finish.
• Lightweight & Fast-Absorbing — The silky liquid texture sinks effortlessly into skin, leaving zero sticky residue — ideal under makeup or on its own.
• Suitable for All Skin Types — Whether you have dry, oily, combination, or sensitive skin, this serum slots seamlessly into your daily routine.
• No High-Concern Chemicals — CPNP certified and formulated without harmful high-concern ingredients.

Key Ingredients

• Niacinamide (Vitamin B3) — A well-researched ingredient known to brighten skin tone, reduce pore appearance, and strengthen the skin barrier.
• Arbutin — A naturally derived brightening agent that targets dark spots and promotes a more even complexion.
• Collagen — Supports skin firmness and elasticity for a plumper, more youthful-looking appearance.

Product Details

• Brand: Hoygi
• Volume: 30ml (Boxed)
• Formulation: Liquid Serum
• Certification: CPNP
• Shelf Life: 3 Years
• Suitable For: All Skin Types
• Gender: Women

How to Use

1. Start with a clean face — use a gentle cleanser and toner to prep your skin.
2. Dispense a small amount of serum onto your fingertips.
3. Apply evenly across the face and neck.
4. Gently massage in upward circular motions until fully absorbed.
5. Follow with your favourite moisturizer or SPF for best results.
6. Use morning and/or evening as part of your daily skincare routine.
7. Store in a cool, dry place away from direct sunlight.

Complete Your Skincare Routine

Pair this serum with complementary products for a full brightening routine:

• 2% BHA Salicylic Acid Acne Serum – Pores, Dark Spots & Glow — Great for exfoliating and clearing pores before applying your brightening serum.
• 100pcs Bamboo Charcoal Oil Blotting Sheets – Oily Skin — Perfect mid-day touch-up to keep shine under control.
• 10X Collagen Lip Cream – Hyaluronic Acid & Niacinamide Lip Balm — Extend your niacinamide and collagen routine to your lips.

Learn More About Niacinamide & Skin Health

For more information on the science behind skincare ingredients and skin health, visit the National Institutes of Health – Niacinamide Skin Research (NCBI).

Learn more: South Korean beauty standards

Frequently Asked Questions

Q: What does niacinamide do for brightening skin tone?

A: Niacinamide (Vitamin B3) is a scientifically studied ingredient that helps inhibit the transfer of pigment within the skin, which visibly reduces dark spots and hyperpigmentation over time. It also strengthens the skin barrier, reduces redness, and improves overall radiance — making it one of the most versatile brightening ingredients in modern skincare.

Q: How long does it take to see results from this brightening serum?

A: Most users begin to notice improvements in skin texture and hydration within the first 1–2 weeks of consistent daily use. Visible brightening and dark spot reduction typically become more apparent after 4–8 weeks of regular application. For best results, use morning and evening as part of a consistent skincare routine.

Q: Is the Hoygi Niacinamide Serum suitable for sensitive skin?

A: Yes! This face serum is formulated for all skin types, including sensitive skin. It contains no high-concern chemicals and is CPNP certified. However, as with any new skincare product, we recommend doing a patch test on a small area of skin before full application, especially if you have particularly reactive or sensitive skin.

Q: Can I use this serum under makeup?

A: Absolutely. The serum's lightweight, fast-absorbing liquid formula makes it an ideal primer-step under foundation or BB cream. Simply apply, wait 1–2 minutes for full absorption, then proceed with your makeup routine as normal.

Q: How much serum should I use per application?

A: A pea-sized to small pump amount is typically sufficient to cover the entire face and neck. Avoid over-applying — the concentrated formula is designed to deliver results even in small quantities.