{"product_id":"hoygi-rice-essence-brightening-serum-niacinamide-ceramide","title":"Hoygi Rice Essence Serum – Brightening \u0026 Moisturizing","description":"\n\u003cp\u003eUnlock your skin's natural radiance with the \u003cstrong\u003eHoygi Glow Brightening Rice Essence Serum\u003c\/strong\u003e — a lightweight, fast-absorbing face serum powered by Rice Bran Water, Niacinamide, and Ceramide EOS. Formulated to even skin tone, banish dullness, and lock in long-lasting hydration, this 30ml serum is your daily shortcut to luminous, healthy-looking skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade in China.\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrightens Skin Tone:\u003c\/strong\u003e Targets uneven skin tone and areas of dullness for a visibly more even, radiant complexion.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFights Dullness:\u003c\/strong\u003e Enhances overall skin brightness and alleviates the dull, tired look caused by dryness and daily fatigue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep Moisture Lock:\u003c\/strong\u003e Replenishes moisture reserves and seals them in — say goodbye to dryness and flaking.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBarrier Repair \u0026amp; Nourishment:\u003c\/strong\u003e Delivers key nutrients via Ceramide EOS to reinforce the skin barrier, boost resilience, and smooth rough texture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOil-Control Formula:\u003c\/strong\u003e Helps regulate excess sebum for a balanced, shine-free finish without stripping the skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNon-Sticky, Lightweight Texture:\u003c\/strong\u003e Absorbs quickly with no greasy residue — perfect under moisturiser or makeup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-Term Radiance:\u003c\/strong\u003e Consistent use improves skin translucency and promotes a healthy, natural glow over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for Multiple Skin Types:\u003c\/strong\u003e Gentle enough for dry, normal, and combination skin — including sensitive-prone complexions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRice Bran Water (Oryza Sativa):\u003c\/strong\u003e Rich in antioxidants and vitamins, rice bran water has been used in Asian skincare traditions for centuries to soften, brighten, and protect skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e A multi-tasking powerhouse that reduces the appearance of pores, fades dark spots, and strengthens the skin barrier. Learn more about Niacinamide from the \u003ca href=\"https:\/\/ods.od.nih.gov\/factsheets\/Niacin-HealthProfessional\/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNIH Office of Dietary Supplements\u003c\/a\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCeramide EOS:\u003c\/strong\u003e An essential lipid that restores and maintains the skin's natural protective barrier, locking in moisture and keeping irritants out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Hoygi\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 30ml (Boxed)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Liquid Serum\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 3 Years\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e CPNP\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place away from direct sunlight\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Dry, Normal \u0026amp; Combination Skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eCleanse your face thoroughly and pat dry.\u003c\/li\u003e\n  \u003cli\u003eDispense an appropriate amount of serum onto your fingertips.\u003c\/li\u003e\n  \u003cli\u003eApply evenly across your face and neck.\u003c\/li\u003e\n  \u003cli\u003eMassage gently in circular motions until fully absorbed.\u003c\/li\u003e\n  \u003cli\u003eFollow with your favourite moisturiser. Use morning and\/or evening for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eExplore More Skincare Essentials\u003c\/h2\u003e\n\u003cp\u003ePair your rice serum with these customer favourites for a complete glow-up routine:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/2-percent-bha-salicylic-acid-acne-serum-pore-clear-dark-spots\"\u003e2% BHA Salicylic Acid Acne Serum – Pores, Dark Spots \u0026amp; Glow\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/10x-collagen-lip-cream-hyaluronic-acid-niacinamide\"\u003e10X Collagen Lip Cream – Hyaluronic Acid \u0026amp; Niacinamide Lip Balm\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/bamboo-charcoal-oil-blotting-sheets-oily-skin-100pcs\"\u003e100pcs Bamboo Charcoal Oil Blotting Sheets – Oily Skin\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003ch4\u003eQ: What skin types is the Hoygi Rice Essence Brightening Serum suitable for?\u003c\/h4\u003e\n\u003cp\u003eA: This rice serum is formulated to be gentle and effective for a range of skin types including dry, normal, and combination skin. Its non-comedogenic, lightweight texture makes it safe for most skin, including sensitive-prone complexions. If you have very oily or acne-prone skin, we recommend patch-testing first.\u003c\/p\u003e\n\n\u003ch4\u003eQ: How long does it take to see results from using this brightening serum?\u003c\/h4\u003e\n\u003cp\u003eA: Many users notice improved hydration and a more refreshed look within the first few days of use. For visible brightening, more even skin tone, and improved skin translucency, consistent daily use over 4–8 weeks is recommended for best results.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can I use the Rice Essence Serum with other skincare products?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! This serum is designed to layer seamlessly into your existing routine. Apply it after cleansing and toning, and before your moisturiser or SPF. It is non-sticky and absorbs quickly, so it won't interfere with subsequent skincare steps or makeup application.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is the Hoygi Glow Serum safe for daily use?\u003c\/h4\u003e\n\u003cp\u003eA: Yes, it is formulated for daily use — both morning and evening. The formula contains no high-concern chemicals and is CPNP certified. As with any new skincare product, a patch test on a small area of skin is always a good idea before full application.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What skin types is the Hoygi Rice Essence Brightening Serum suitable for?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"This rice serum is formulated to be gentle and effective for a range of skin types including dry, normal, and combination skin. 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